• Lead business channel marketing and connection strategies within the African market for American companies willing to penetrate Africa for both market base and destination services.
• Direct Consumer Marketing for companies willing to target the African Diaspora market in the US, and the larger American market base.
• Business to Business Marketing through events, exhibitions, roadshows, trainings, joint campaigns.
• Planning, organizing and marketing of Meetings, Incentives, Events and Exhibitions (MICE) with experience and affiliation to the International Conferences and Congresses Association
• Channel and distribution linkages for African products into the US.
• Business Development and Strategy development services as well as Business Coaching
• Expert media strategy, planning, placement and monitoring
• Digital marketing, Social media advertising and influencer marketing
Business Advisory Services
• Lead business channel marketing and connection strategies within the African market for American companies willing to penetrate Africa for both market base and destination services.
• Direct Consumer Marketing for companies willing to target the African Diaspora market in the US, and the larger American market base.
• Business to Business Marketing through events, exhibitions, roadshows, trainings, joint campaigns.
• Planning, organizing and marketing of Meetings, Incentives, Events and Exhibitions (MICE) with experience and affiliation to the International Conferences and Congresses Association
• Channel and distribution linkages for African products into the US.
• Business Development and Strategy development services as well as Business Coaching
• Expert media strategy, planning, placement and monitoring
• Digital marketing, Social media advertising and influencer marketing
Destination Marketing Representation
• Build and expand the market awareness of select destinations and products suitable for the American market by:
• Successfully hosting trainings, both webinars and face to face events with elite travel trade players to educate them on the various destinations
• Identify & select trade joint campaigns aimed at enhancing consumer awareness through media platforms
• Develop and manage direct consumer campaigns targeting select niche markets
• Drive the development and guidance during the execution of destination marketing and business development strategies
• Incorporate destination marketing and representation during policy, strategy development, business connections & DMC
• Educate and train representatives on trade engagements, value chain processes, promotional support & sales empowerment to enhance the product offerings that will create experiential holidays
• Develop incentive programs & sales for products & experiences to promote customer loyalty & make the brand memorable travel to Africa to attend conferences, events and prepare for client meetings to discuss and promote the brand & services